Firmographics
The set of attributes describing a company: industry, headcount, revenue, location, age.
Firmographics are to a company what demographics are to an individual: the criteria that characterize it — size, industry (NAF code), headcount, revenue, geography. It is the raw material of B2B targeting.
These attributes let you segment a database and filter by ICP. Their reliability rests on stable identifiers like the SIREN, the only way to resolve ambiguity between namesakes.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
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