Legitimate interest
A GDPR legal basis often relied on for B2B prospecting, provided the outreach is relevant and an opt-out is offered.
Legitimate interest permits certain processing without explicit consent, provided the controller's interest does not override individuals' rights. In B2B, contacting a professional about a topic tied to their role can fall under this basis.
It is not a blank check: it requires relevant targeting (the message must concern the person's role), clear information and an easy way to object. Traceable enrichment makes that justification easier.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
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