Cold email
A prospecting email sent to a contact who did not request it, in a legal B2B context.
Cold email reaches a cold prospect: no prior relationship. Its success rests on targeting relevance, personalization and deliverability — a verified list and an authenticated domain are prerequisites.
In B2B it often relies on legitimate interest rather than explicit consent, provided it stays relevant and offers an opt-out. Clean targeting is a compliance requirement too, not only an efficiency one.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
From theory to practice
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