Multichannel sequence
A planned series of touchpoints (email, call, LinkedIn) toward a prospect, orchestrated over several days.
A sequence combines several channels in a defined order: an email, then a LinkedIn visit, then a call, then a follow-up. Controlled repetition across channels markedly increases reply rates versus a single send.
Each channel needs the right data: verified email, mobile number, correct LinkedIn URL. A well-equipped sequence therefore assumes upstream multichannel enrichment.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
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