Cold calling
A cold prospecting call to a contact who isn't expecting you. Most effective on a direct mobile number.
Cold calling is still a powerful channel to reach decision-makers — provided you have the right number. A direct mobile multiplies contact odds; a switchboard wastes time in gatekeeping.
In France, B2C phone prospecting must respect Bloctel; B2B rules are looser but targeting relevance remains decisive. Number quality conditions the whole channel.
Related terms
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