SDR / BDR
Reps specialized in top-of-funnel prospecting: finding, contacting and qualifying prospects for Account Executives.
The SDR (Sales Development Representative) and BDR (Business Development Representative) own the top of the funnel: they work lists, send sequences, call and qualify, then pass opportunities to closing reps.
Their productivity depends directly on data quality: without valid emails and reachable numbers, an SDR spends their time hunting for contact details instead of selling. Enrichment automates that hunt.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
From theory to practice
Listar enriches and verifies professional emails and phones with a waterfall across 30+ sources. Import a list, get reachable contact details.
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