Role-based email
An address tied to a function rather than a person: contact@, info@, sales@, support@.
Role-based addresses point to no specific individual and are often read by several people or none. They are a poor fit for named prospecting and show low engagement rates.
Most verification tools flag them so you can exclude them from a cold campaign. They remain useful for inbound or support, not for reaching a specific decision-maker.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
From theory to practice
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