Lead scoring
Assigning a score to a prospect based on fit and engagement, to prioritize sales effort.
Lead scoring combines fit criteria (industry, size, job title — the ICP) with behavioral signals (email opens, site visits, intent data) to rank prospects. The highest scores go to sales first.
Scoring is only reliable if the underlying data is: a wrong title or a misidentified company skews the score. Clean enrichment is therefore a prerequisite for useful scoring.
Related terms
To go further, read our B2B data enrichment guide or try the free email verifier.
From theory to practice
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