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Lusha alternative: the most transparent vendor, and its one gap

Updated

Lusha is the most transparent large vendor in this category, and we are going to spend the first half of this page saying so. It publishes what a credit buys, per-country contact volumes with a stated counting rule and an update date, refresh cadences per field, and its own measurement of how fast data decays. Very few vendors publish any of that.

Its one real gap is the number people quote most. Lusha publishes 86% global phone accuracy and 85% US phone accuracy with no method and no denominator, and separately publishes a 97.5% figure from a dated 322-contact test that measures something else entirely and that it never reconciles with the 85%.

What Lusha publishes that its competitors do not

A credit table you can actually budget from. One credit per email revealed, five per phone number, one per company record, published identically across four of its own pages. Waterfall at two credits for an email and eight for a phone, charged only on a confirmed match. No distinction between a direct dial and a mobile: both are a phone number at five credits.

Per-country volumes, with the counting rule. 515M+ contacts across 238 countries, broken down by region and then by country: UK 23.3M+, France 16.1M+, Germany 10M+, US 132M+, India 57.8M+. And crucially, the rule behind the numbers: figures rounded down, counts based on the contact's recorded location rather than the employer's headquarters, some markets excluded from country-level reporting for compliance reasons, Italian data not currently available, table last updated 30 September 2026.

That last paragraph is more transparent than we are on coverage, and we say so on our own coverage page.

Refresh cadence per field. Sources checked daily, contact fields refreshed weekly, company fields monthly, buying signals weekly or monthly depending on the signal. Several fields have no rate listed, which Lusha does not hide.

Its own decay measurement, dated. 12.25% of US sales leaders changed roles within twelve months, measured September 2026. A vendor publishing a number that makes its own product look perishable is unusual.

Honest advice against its own interest. On its direct-dials page, Lusha tells you to confirm the person still holds the seat and re-verify the number the day you call. That is correct, and it is an admission that a stored verification is not a current fact.

The gap: three accuracy figures that do not reconcile

Figure What Lusha states about it What it actually measures
86% global phone accuracy No method, no denominator, no date An accuracy rate, undefined
85% US phone accuracy No method, no denominator, no date Same, scoped to the US
97.5% US mobile "322 US contacts, tested 28 July 2026", called a hit rate from real enrichment calls A fill rate: whether a number came back, not whether it was right

The third figure has a sample size and a date, which is better practice than the first two. But a hit rate and an accuracy rate are different quantities, and 97.5% fill alongside 85% accuracy on the same market is not a contradiction so much as an unexplained pairing. Lusha does not reconcile them, and a buyer reading the page cannot tell which number applies to their decision.

Two smaller inconsistencies worth knowing. The same page presents 86% as the phone accuracy figure and elsewhere describes Lusha as publishing 85% US phone accuracy, without marking which is US-only. And on credit rollover, the pricing page and FAQ say monthly credits roll over up to twice your limit, while clause 2.3 of the terms says unused credits expire at the end of the term and do not roll over. Do not treat either as settled before you sign.

What Lusha does not publish

The two credit details that show up on a bill

The API charges a minimum of one credit even when it returns nothing. The interface does not: an unmatched CSV row, a waterfall miss and a signal with no result all cost zero. If your integration runs through the API, your miss rate becomes a line item.

Cancellation needs 14 days' notice before the renewal date, and renewal fees are non-refundable in full once charged. Monthly plans can be frozen for one or two months, up to twice a year, which is a genuinely useful provision that most vendors do not offer.

Where Listar differs

The honest comparison is narrow, and on one axis Lusha wins.

What we publish that Lusha does not: a price in money rather than credits, €0.50 excluding VAT per mobile falling to €0.20 at volume, with no commitment; and a right-person rate of 95% on delivered mobiles with its method, sample and period stated: 10,000 real calls across 100 separate files of 100 numbers each, May to September 2026, internal, not audited, denominator is numbers delivered. We also verify attachment to the named person before delivery, which Lusha does not claim to do and in fact advises you to do yourself.

Where Lusha is ahead: volume, global breadth, per-country transparency, a permanent free plan with 40 credits a month and no card, and native connectors including ChatGPT and Claude. If you need 238 countries, we are not the product.

Where we think the comparison favours us: France and Europe on mobile numbers specifically, because coverage comes from a waterfall across more than 35 sources and attachment is checked before the number reaches you, and because our price is a number rather than a credit conversion.

Settle it on 300 of your own contacts

Lusha's free plan gives 40 credits a month, which at five credits a phone is eight mobile reveals. Useful for a smell test, not enough to measure a rate.

Download the test kit (.xlsx)

Same list, same day, one scoring grid, decide on cost per usable contact. No form, no email required, and it applies to us exactly as it applies to Lusha.

FAQ

How many credits does a Lusha phone number cost? Five credits, against one for an email, published consistently across its pricing page, FAQ, credit documentation and direct-dials page. A waterfall phone costs eight, charged only on a confirmed match.

How accurate are Lusha's phone numbers? Lusha publishes 86% global and 85% US phone accuracy, with no method or denominator stated, and separately a 97.5% US mobile hit rate from a 322-contact test dated 28 July 2026. The two are different quantities and Lusha does not reconcile them, so neither should be treated as a specification.

How much does Lusha cost? No paid-plan price is published. The pricing page offers a credit slider and routes to sales. Because a phone costs five credits and the credit price is unpublished, the cost of a mobile cannot be calculated from public information.

Does Lusha have a free plan? Yes, a permanent free plan rather than a trial: 40 credits a month, one seat, no credit card per its FAQ. That is eight phone reveals a month.

Am I charged when Lusha finds nothing? In the interface, no. Through the API, yes: Lusha publishes a one-credit minimum for a request that returns no results.

How do I cancel Lusha? At least 14 days before the renewal date, through the platform. Renewal fees are non-refundable once charged. Monthly plans can also be frozen for one or two months, twice a year.

Sources

All first-party Lusha pages, consulted 11 November 2026.

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