ZoomInfo alternative: what you can verify before you switch
Updated
Most teams start looking for a ZoomInfo alternative when a renewal quote arrives. The problem at that moment is not finding options, it is that you cannot compare them, because ZoomInfo publishes no price, no phone accuracy figure and no contract term on its own site.
This page is an audit of what ZoomInfo actually publishes about itself, sourced and dated, and of what it leaves unpublished. We sell a competing product, so we have stated nothing here that is not on ZoomInfo's own pages, and we have marked every gap as a gap rather than filling it with a number from a roundup.
What ZoomInfo publishes
| Question | What is published on zoominfo.com |
|---|---|
| Unit of billing | One credit per export of a contact or company profile, regardless of which fields it contains |
| Credit allowances | Only two: 75,000 credits on Marketing Demand, 150,000 on ABM Enterprise. Nothing for the sales plans |
| Pricing drivers | "Features and functionality, number of licenses, credit usage" |
| Database volume | 500M contacts, 100M companies, 135M+ verified phone numbers, 120M+ direct dials |
| Verification | 300+ human researchers, an NLP and machine learning engine, 38 million online sources scanned daily, plus a contributory network via its free Community Edition |
| Free access | A 7-day trial, "typically", with no card required, and a permanent free tier called ZoomInfo Lite |
| Compliance | GDPR, CCPA, SOC 2 Type II, ISO 27001, ISO 27701, TRUSTe. Professionals are notified by business email when added |
| Cancellation | The licence terms state the agreement "is not cancellable and shall remain in effect until it expires or is earlier terminated according to its terms" |
That last line is the one worth reading twice before a renewal conversation.
What ZoomInfo does not publish
Not criticism, just the list. Each of these is a question you will have to get answered by a salesperson rather than by reading.
- Any price. No figure appears on the pricing page for any plan. ZoomInfo's own FAQ denies one circulating figure, stating that its pricing "does not start at $15,000", without substituting a number.
- Contract length, auto-renewal, or notice period. The published terms defer the term to an Ordering Document that is not public.
- Any phone or mobile accuracy percentage. None, on any ZoomInfo property, product or marketing.
- The credit cost of a phone number. The published unit is one credit per profile export, field-agnostic, so a record with a mobile and one without cost the same.
- Whether a credit is consumed when a lookup returns nothing. The published rule covers only the positive case.
- Any per-country coverage figure. Global totals and an outside-North-America aggregate, and the aggregate appears only on its content hub.
- Any per-record re-verification interval. "Updated daily" describes source scanning volume, not how often a given mobile number is re-checked.
- DNC, TPS or CTPS screening of the database. We could not find it mentioned on any ZoomInfo page, including the compliance pages.
- The trial credit allowance, and a firm trial length. ZoomInfo says "typically" seven days and that it may vary.
The figure you have probably been quoted, and where it comes from
You will see "95% accuracy" attributed to ZoomInfo in most comparison articles.
It does exist on a ZoomInfo-owned property: a dated article on its content hub, where it reads "achieves up to 95% accuracy" and refers to first-party data overall, not to phone numbers. It carries no denominator, no sample size and no definition of accuracy. The article itself says accuracy varies by data type and region and is strongest in North America.
It does not appear on any product, pricing, documentation, help centre or terms page. If you are building a business case, that distinction matters: a figure on a blog is a marketing statement, not a specification you can hold a vendor to.
What to ask before you switch, and before you renew
The same five questions work in both directions. Ask them of ZoomInfo and of whoever you are considering instead, including us.
- What is your right-person rate on mobile numbers, measured by what method, on what denominator, and on what date?
- What is the credit cost of a mobile number, and am I charged when nothing is found or when the number reaches the wrong person?
- What is the term, the notice period and the renewal uplift, in writing?
- What is your coverage on the specific countries that carry my quarter, as a figure?
- Will you enrich a sample I choose, before I sign?
A vendor that answers all five in writing has given you something to compare. A vendor that reframes any of them toward database size has answered the question.
Where Listar differs
We are a smaller, Europe-first product and the honest comparison is narrow rather than flattering.
What we publish that ZoomInfo does not: a per-mobile price of €0.50 excluding VAT, falling to €0.20 at volume, with no annual commitment; and a right-person rate of 95% on delivered mobiles, measured on 10,000 real calls across 100 separate files of 100 numbers each, between May and September 2026. That figure is internal and not audited, and its denominator is numbers delivered rather than contacts submitted. We state those limits because a percentage without them is what this whole page is about.
Where ZoomInfo is genuinely ahead: database volume, breadth outside phone data, intent signals, and depth in North America. If your use case is enterprise ABM across many data types, we are not the product, and a page that pretended otherwise would not be worth your time.
Where we think we are ahead: cost per usable contact, because the number that matters is price divided by right-person rate, and ours is published. And the absence of a lock-in, which is the reason most people arrive on this page in the first place.
Verify both of us rather than believing either
The protocol is published in full: take 300 to 500 contacts from your own target list, send the identical file to both vendors on the same day, call with one scoring grid, and compare cost per usable contact rather than price per number.
No form, no email required. It computes the four metrics automatically and it applies to us exactly as it applies to ZoomInfo.
FAQ
How much does ZoomInfo cost? ZoomInfo does not publish a price. Its pricing page lists packages and two credit allowances with no figures, and its FAQ denies that pricing starts at $15,000 without giving an alternative number. Any figure you see quoted comes from buyers or third parties, not from ZoomInfo.
Can I cancel a ZoomInfo contract? The published licence terms state the agreement is not cancellable and remains in effect until it expires or is terminated according to its terms, with refunds limited to specific breach and service-level cases. The term itself is set in an Ordering Document that is not published, so ask for it in writing before signing.
What is ZoomInfo's phone number accuracy? ZoomInfo does not publish a phone or mobile accuracy figure. It publishes volumes, 135M+ verified phone numbers and 120M+ direct dials, and a confidence score per profile with no percentage attached.
Is there a free way to test ZoomInfo? Yes. A trial of typically seven days with no card required, and a permanent free tier called ZoomInfo Lite. The credit allowance for the trial is not published, so ask what you will be able to export before you start.
What is the best ZoomInfo alternative? It depends on which part of ZoomInfo you are replacing. For enterprise ABM across many data types, the alternatives are other large platforms. For verified mobile numbers in Europe without an annual commitment, a focused enrichment product is a closer fit, and the way to settle it is the test above rather than a roundup.
Sources
All first-party ZoomInfo pages, consulted 11 November 2026.
- ZoomInfo pricing, on the credit model, packages and pricing drivers
- ZoomInfo pricing FAQ, on the denial of the $15,000 figure
- ZoomInfo data FAQ, on verification, the confidence score and compliance
- ZoomInfo licence terms, version 1 May 2025, on cancellability and term
- ZoomInfo free trial, on trial length and card requirement
- The "up to 95% accuracy" figure appears on ZoomInfo's content hub rather than a product page, and is treated as such above