Clay
Clay is a data enrichment tool that orchestrates dozens of providers in cascade to enrich professional data. It offers automated spreadsheets and AI-powered enrichment features, with connections to numerous sources and CRMs. Its model is based on a subscription with credits per enriched row, and it covers a global geographic area.
- Category
- Data enrichment
- Coverage
- Global
- Pricing model
- Subscription with credits per enriched row
- Website
- clay.com ↗
Key features
Strengths
- Extreme flexibility to build your own waterfall
Keep in mind
- Learning curve and stacked provider costs
Who it’s for and use cases
Clay is suitable for sales, marketing, or data teams that need to massively enrich databases with accurate and up-to-date information. It is particularly useful for teams that want to compose their own cascade of providers to maximize data coverage and quality. It can be combined with tools like Listar to verify and complete professional contact details before a prospecting campaign.
Alternatives to Clay
Comparing Clay with other data enrichment tools? Here is how it stacks up against Listar, then the closest alternatives in the directory.
Clay vs Listar
| Clay | Listar | |
|---|---|---|
| Coverage | Global | France and global |
| Pricing model | Subscription with credits per enriched row | Pay-as-you-go credits, no commitment |
| Approach | Waterfall orchestration across dozens of providers | Waterfall enrichment across 30+ sources |
Other data enrichment tools
Frequently asked questions
What is Clay's geographic coverage?
Clay covers a global geographic area.
How does Clay's pricing model work?
Clay offers a subscription with credits per enriched row.
What are Clay's strengths?
Clay stands out for its extreme flexibility in composing its own cascade of enrichment providers.
Embed the “listed in the directory” badge
Do you build this tool? Display this badge on your site (an attribution link to this page).
<a href="https://listar.fr/en/sales-software/clay"><img src="https://listar.fr/badges/listar-sales-directory-en.svg" alt="Listed in Listar’s Sales tools directory" width="240" height="56" style="border:0" loading="lazy"></a>Something to fix or a tool to add? Contact us via the trust center. Trust center.
The data Clay relies on, Listar finds and verifies
A tool is only as good as the data it uses. Listar reconstructs and verifies professional emails and phones from a name and a company, with a waterfall across 30+ sources.
Discover Listar