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Factors

Factors is a SaaS tool specializing in account and visitor identification, as well as multi-source intent signal detection. It enables sales and marketing teams to target qualified prospects by combining anonymous visitor identification, purchase intent analysis, and interaction attribution. Its coverage is global, and its pricing model is freemium, with a subscription-based upgrade.

Category
Intent signals & visitor ID
Coverage
Global
Pricing model
Freemium then subscription
Website
factors.ai ↗

Key features

Account and visitor identificationMulti-source intent signalsABM and attribution

Strengths

  • Combines intent, identification and attribution
  • Good for GTM teams

Keep in mind

  • Best value with enough traffic

Who it’s for and use cases

Factors is particularly suited for GTM (Go-To-Market) teams looking to align their actions with concrete intent signals. It is useful for ABM (Account-Based Marketing) strategies and for optimizing lead attribution. To maximize its effectiveness, it is recommended to use it with sufficient traffic on the website or digital channels. It can be combined with data enrichment or CRM tools to refine targeting and prospect tracking.

Frequently asked questions

What are the main features of Factors?

Factors offers account and visitor identification, multi-source intent signal detection, as well as features dedicated to ABM and attribution.

In which regions is Factors available?

Factors covers a global geographic area.

What is Factors' pricing model?

Factors operates on a freemium model, with a free version and a paid subscription-based version.

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Listed in Listar’s Sales tools directory
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The data Factors relies on, Listar finds and verifies

A tool is only as good as the data it uses. Listar reconstructs and verifies professional emails and phones from a name and a company, with a waterfall across 30+ sources.

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